FRONT

BACK

MOODBOARD

These are the front and back of freebies I created for SMTOWN LA, based on NCT WISH branding. See the moodboard below. I captured their unique Y2K, technology, and campy theme by going in a more college direction and incorporating pixel art and emoticons. As well as utilizing their own characters and colors. The back was inspired by SM Entertainment's 30 Anniversary Photo strip Photoism promotions in decoration and colors.